Wasn’t sure if I’d do this one, since we’d already posted the livery – but go on, then, we’ve had three launches today (and are edging towards it being the site’s most popular day in terms of hits), so let’s have the full set. It is a bit different from the Autosport Show version, what with having sponsors on it and stuff:
All opinions on the naming situation and their right to even appropriate this livery aside, the car itself is interesting. It does look pretty nice in places (especially in close-up) – although I still think their 2010 car was much more interesting. And the uniforms are good, to boot. But they just seem intent on ruining a good concept with poor application; we’ve discussed the red endplates (does anyone think they work? No, really, comment if you do), but there’s also the surplus of sponsors clustering the sidepod (yet none on the airbox – just a team URL), or the big yellow Lotus logo on the nose (and how funny is it that Lotus have a car with a big Renault logo on the nose, and Renault have a car with a big Lotus logo on the nose?)
When all’s said and done, it’s a pretty nice-looking car – flaws and all – but man, if it isn’t the most elaborate act of “making a point” I’ve seen in a long time.