Livery Histories #3: Benetton

August 11, 2011

The third of our Livery Histories looks at a team that were close to my heart in the mid to late ’90s – Benetton Formula. The team didn’t win a lot of friends in the early ’90s, thanks to a series of controversies including the “poaching” of Michael Schumacher from Jordan in 1991 and persistent rumours of skullduggery and technical infringements during their first title-winning season in ’94. But by 1997, they’d become underdogs of a sort, never challenging for titles but able to pick up a podium or even a win here and there and with the likeable driver combo of Alesi and Berger – so they were the ideal team to which to hitch my wagon at a time when I was disillusioned with Williams for sacking Damon Hill.

And, of course, it helps that they had some pretty smart liveries around that time. But the sky blue and white Mild Seven livery was just one in a series of multi-coloured efforts that the team would employ during their fifteen-year tenure in the sport – fitting, really, for a company whose main brand includes the words “United Colors”…

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The Top 25 F1 Liveries of All Time : #3

February 14, 2008

Only two to go, after this – what will they be? Tomorrow I’ll post #2, and then a roundup over the weekend before the WINNER on Monday…


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The Top 25 F1 Liveries of All Time : #12

January 30, 2008


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