New Mercedes?

January 30, 2011

Looks like German newspaper Bild have stolen a march on the planned Tuesday launch of the new Mercedes Petronas – posting a picture of what appears to be the car, resplendent in its 2011 livery. And, in a pleasing development, the team do appear to have made some changes:

There’s no real reason to suspect this is phoney – if it is, someone’s done a good job of ensuring that the details we’d know would change (race number, Pirelli badge) are present, and it also contains new detail (the front-of-sidepod sponsor) that wouldn’t necessarily be expected by anyone creating a mockup. So on the assumption that it’s real… well, I like it. It integrates the Petronas turquoise into the livery far better than the 2010 car did – their logo looks significantly better in white text on a full turqoise background rather than black text with a wishy-washy splash of it underneath. Indeed, the colours complement each other well enough that it’s a surprise they didn’t go with this bold an application last year. Nevertheless, it’s a strong evolution of the team’s image, and when we see it properly should make for a good-looking car.

Thanks to Ned Flanders of this parish for the heads-up!

Update: The picture’s veracity has been confirmed by Mercedes, who’ve released a higher-res version (now above), which also turns out to be a rendering rather than a photograph.


2011 Livery Speculation

January 11, 2011

Launch season is nearly upon us once again; and so what better way to kick things off than with a run through each of the teams on the grid, with a bit of speculation about how each one is going to look?

Unfortunately, 2011 seems to be one of those years where continuity, rather than innovation, is order of the day. It’s unlikely that, for livery fans at least, we’ll get another season like 2010 in a very long time – we had four new teams (if you include Mercedes), each bringing their own distinctive look to the grid, as well as a dramatic new look for Renault. In 2011, however, with the odd exception it seems like most of the teams will look very similar to last year’s models – and, of course, we aren’t getting any new teams this year. Nevertheless, let’s run down the list and see if we can spot any speculatory nuggets of interest…

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F1 Sponsors: The Next Generation?

January 9, 2011

As we head towards the F1 launch season 2011, I’ll be along in the next week or so with my usual roundup of speculated liveries for the teams this year. In the meantime, however, here’s another guest article from Mark Martin, along similar lines, in which he speculates about the sort of companies that may look to become F1 sponsors in upcoming years…

By looking at either the Hispania or Sauber cars in 2010 it was painfully obvious the effect that the global recession had on F1. Companies simply no longer had sufficient funds to support a multi-million dollar project which would buy them a small space on a car competing in a sport which was generally seen as being bad for the environment. However, the sport is currently in the middle of a revolution with the teams having agreed to a resource restriction agreement which means that they are gently reducing their expenditures. The FIA has also announced plans for a new set of technical regulations for 2013 which will improve the sports environmental credentials and help teams reduce costs further.

The effect of this is that more companies are becoming open to the prospect of entering F1. This is due to companies becoming increasingly concerned with being seen to be endorsing anything remotely environmentally friendly and the possibility to buy advertising space on cars for a much reduced price. The following is a list of companies believed to be interested in becoming F1 sponsors in the next few years.

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February 9, 2010

I’d already heard secretive mutterings about this, but it seems Autosport have done gone let the cat out of the bag by posting a spy shot from today’s “shakedown” session. So here it is:

More reaction when they officially launch the thing and we get to see it properly, but for now, my reaction is one great big massive “YEEEEEEAAAAAAAAHHHHHH”.

Is this the new Renault livery?

January 27, 2010

Found on’s forum. If it is, I cautiously approve. Hard to tell much due to the blurring, but Jordan already proved in ’97 and ’98 that red makes for a nice complement to black and yellow (I imagine on the real thing, it’ll look a bit less pink than it does here!) – and it’s hard to argue that the bulk of it isn’t quite traditionally Renault.

Not long to go until we find out the truth, anyway – Renault are scheduled to launch their new car on 31st Jan

Update (28.01): Another possible image has been found, this one looking like concept art. Not sure when it dates from, so if it’s fictional it could just be that the above is a render based on it – but I’m still willing to stick my neck out and say the 2010 car could end up looking something like it…


January 20, 2010

Spanish sports paper Marca, suddenly taking an interest in all things Scuderia (I suspect it’s to do with a certain driver and a certain bank), seem to have uncovered the first picture of a 2010 livery! It’s a Ferrari, so don’t expect too many surprises, although it is a little different, which is nice :

I’d imagine that picture must have come from the filming of an advert, as Valentino Rossi’s test session today in last year’s car (which, shape-wise, the above seems to be – presumably teams can’t get round the testing ban by running their new season cars on film!) saw it run in ’09 livery. But anyway, it’s quite interesting! Slightly more radical than we might have expected, in that Santander have been allowed to paint the wings white (calling to mind the late ’90s/early 2000s cars) but the thick white strip along the endplate, smartly matching the height of the wing, also lends it a slightly retro feel (I’m picturing that uncharacteristic 1993 car, though I doubt that’s a deliberate invocation!)

But yes, I generally approve – if even Ferrari can make tweaks to their usually-largely-unchanging design, then it bodes well for potentially the most exciting livery launch season in years…

(thanks to Greg for the heads up!)

UPDATE: Despite not having officially unveiled the car yet, Ferrari have issued press photos of the drivers’ new overalls, at the same time confirming Alonso’s helmet design for this season.

2010 Livery Speculation

January 5, 2010

The 2010 season is looking to be one of the most exciting in years for those of us interested in the changing face of F1 liveries – with four entirely new teams joining the grid, two others rebranding, and at least one other set to change colour scheme as the result of a defunct sponsorship deal. As we wait for the launches season (now that it’s been confirmed that the mooted “joint launch” won’t be happening) to begin in earnest this month, I thought it high time to go through team by team and try to get an idea of how the 26 cars might look…

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